Stuart Broome Reflects on First 100 days as CEO
Innovation, Collaboration, and Reliability: Broome Reflects on First 100 days as CEO
“Rewarding” is the top word Stuart Broome would use to describe his first months as Chief Executive Officer of SDS/2. In an interview to mark his 100th day as CEO, he discusses SDS/2’s core values and vision, calling on the company’s strengths as a foundation for advancement and growth in the steel construction industry.
After working with SDS/2 as vice president of global sales for a year, Broome was named CEO on December 3, 2019.
He began his career as a structural engineer in the UK, moving into the technical software industry in 2000 and to the United States in 2010. He brings to SDS/2 over two decades of industry experience, including five years with SDS/2 competitor, Trimble.
“I’m enjoying applying this knowledge to the role at SDS/2,” Broome says. “While I’m always learning, I do feel like I’ve got a lot of information to bring to the table, and while I may not have all the answers, I feel like I know which questions need to be asked.”
Success and Innovation
Since taking on his role as CEO, Broome has overseen the January release of SDS/2 2020, of which there were high expectations from clients and shareholders. “It would have been very, very easy to disappoint,” Broome says, “but the feedback so far has been really positive.”
Broome has also worked with management to “reinvent” SDS/2, focusing on the company’s mission and vision statements to define our core values: innovation, collaboration, and reliability.
While implementing many changes, Broome has worked hard to maintain a strong community and culture at SDS/2.
“I feel very fortunate here at SDS/2 to be surrounded by such a strong and competent management team,” Broome says. “I believe we’ve got the most knowledgeable sales and marketing team, the most talented development team, and the best customer service team in the industry. And more importantly, we’re all aligned in our vision to provide the best software and service to our industry.”
Vision for the Future
Looking ahead, Broome’s vision for the company is to continue building upon SDS/2’s market success in the US while expanding into targeted international markets.
“We think it’s a realistic vision,” Broome says, “and we’ve got a long-range plan in place to help us deliver on that vision. At the same time, we’ve also got plans to deliver a plethora of new features and functionality for our existing users in North America.”
Broome is well-versed in expanding market reach. As vice president of CSC, the job that brought him to the US in 2010, he set up their US operation and introduced two new analysis and design solutions to the North American market.
In the industry at large, Broome says SDS/2 is looking for ways to attract new talent into the industry through education initiatives, including getting SDS/2 into schools, developing an educational version of the software, and designing a user interface geared toward the expectations of younger users.
Building on our strengths
Though his approach is forward-thinking, Broome looks to SDS/2’s established strengths as a foundation for growth.
As a company, he points to the strength of our people. “We’ve got a dedicated and motivated team all aligned with the same company vision,” he says.
Being a part of the Nemetschek Group, Broome says, gives us additional access to global support and resources, while maintaining the autonomy and cultural strengths of SDS/2.
As a product, the irrefutable advantage of the SDS/2 software is its focus on intelligent and automated connection design.
“If you ever go into a fabrication shop, what you’ll see is that 90 percent of all the work done is cutting and drilling and welding for the steel connections,” Broome says. “To have a steel detailing solution that focuses on that makes perfect sense. In fact, it’s hard to understand why anyone would choose anything other than that.”